The purpose of the Request for Proposals (RFP) is to solicit proposals for website development and branding services for the Centralina Council of Governments (“CCOG” or “Centralina”). CCOG recently celebrated its 50th anniversary and, under the leadership of a new executive director, completed a strategic review in the last six months. Through intensive internal and external engagement, CCOG refreshed its mission, created core values and set strategic priorities that will guide the organization for the next three years. As part of the strategic review, CCOG also identified the need to strengthen internal operations and external engagement based on the following goals:
1. Strengthen our communications with stakeholders to promote CCOG, our work and impact across the region;
2. Effectively market CCOG services and resources; and
3. Develop a brand identity that unifies the numerous affiliated programs, boards and commissions that are a part of the Centralina family.
In support of these goals, the CCOG Executive Board approved a workplan for fiscal year 2020 that included resources to support consultant services. Through this RFP we are seeking a creative, highly skilled and collaborative consultant (or consultant team) with an impressive record of success to uncover CCOG’s brand identity and formulate a compelling brand strategy that positions us for increased success. This project has two main components (1) create a new brand including a refreshed logo, design standards and collateral materials and (2) develop a new CCOG website based on those standards as outlined in detail throughout the RFP document.